Business It Online – Top Online Business Ideas You Should Do Today

Starting an online business is slowly becoming a very popular career because of its unlimited potential for creating revenues. Everyday, thousands of people are putting up their own internet business because of its affordability and advantages. Online marketing gives an individual the liberty to freely manage their own time. If you think you have a really good product that people will really like then why not business it online. The internet offers the most flexible ground for online marketing.If you are still not sure what type of business you should try. Here are some online business ideas you might want to consider.
Networking Marketing – Network marketing is the perfect business for people who enjoy working with different people. It is an online business that is effective in building residual income. By building a down line distributorship, a more stable residual income that may last for a lifetime can be expected.
Affiliate Marketing – Affiliate marketing allows a person to earn money through commissioning. This is really a good business that ignores experience, geographical location, and negotiating skills. Affiliate marketing only requires an ample amount of a person’s time, and with a good web traffic strategy generating large sum of money can be expected. Affiliate marketing is very easy and fast to do. The basic idea of this business is to promote various products of the company. The amount of pay a person gets depends on the number of sold products through a person’s website.
Service Businesses – A person’s skill can also be marketed online. This is the perfect business for those who have specific skills. An example of a Service Business is website builders. There are really no physical products that are being sold under this type of business, only skills classified as service.
Storefront Sellers – be a merchandise seller and sell goods without the location factor. The concept of store front sellers is basically the same with merchandise establishments, except in store front seller all the items are being sold online. This type of business provides an immediate presence. Sell anything, sell everything and business it online. No more worrying about monthly rents, daily quotas, and payroll for personnel.
Email Marketing – this is a very good business online idea that helps build security to a person. Co-registration is the best the way to jumpstart email marketing. Build a list of possible subscribers and try to make good relationship with them. As the relationship with these subscribers develops begin selling products to them.
These online business ideas are just some of the many businesses that can be done on the internet. After deciding what type of business to try, marketing them will be a person’s next step. To make an online business successful and for it to acquire a strong presence, an effective marketing strategy should be present. For example you want to try affiliate marketing and you want to business it online. The strategy should be centered on web traffic building. There are many ways to improve web traffic, but always remember to choose only the most suitable strategy as not all strategies are really applicable.

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Bad Credit Mobile Home Financing Sources – 5 FAQs

For many people across the country, owning a mobile home represents a lot of important things. Among these are: the financial benefits of building up home equity, pride of home ownership, and flexibility in choosing where to live.One of the most common ways to acquire a mobile home is through financing. For, even though these types of homes are generally less expensive to purchase than are traditional houses, most people cannot afford the full purchase price and therefore must take out a loan.If you are looking for bad credit mobile home financing sources, here are 5 FAQs that can help get you into your mobile home faster:1. How much of a down payment will I need?A: While traditional home loans usually require a down payment of 10% to 20%, some bad credit mobile home financing lenders offer loans for a down payment as low as 5%.2. Will a shorter loan term allow me to get a lower interest rate?A: Just like traditional loans, loans for these homes require that you pay interest against the money you borrow. The shorter the loan term, the less you will pay in total interest payments over the course of the loan. However, many people are also surprised to learn that applying for a shorter loan term will often afford you a lower interest rate.3. How can I qualify for a loan if I have a bad credit score?A: It is true that your credit score is one of the factors that lenders consider when determining whether to qualify you for a new loan. However, there exist lenders who specialize in bad credit home financing. These lenders consider other factors as well, such as proof of identity, desired loan term, down payment, and other factors. Do not give up on your dream of a home just because you have a bad credit score.4. Can I refinance even if I don’t own the land?A: Let’s say you currently have a mortgage for a mobile home but you don’t own the land – and yet you are interested in refinancing that loan. The good news is that you can refinance the loan even if you do not own the land.5. Can I even buy repossessed mobile homes?A: If you would like to reduce the total investment required for a new mobile home, another desirable option is to buy a repossessed home. You can get financing on these homes, and your monthly payments will be lower given the lower price of the unit.Bad credit home financing is a very real option for you to consider. If you are interested, your next step is to find a list of lenders who will work with you despite your bad credit score.

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Video Editing Software and Its Advantages

Today, you can use ‘editing software’ to edit any image. It performs several functions and consists of several advanced features. You can trim an image or even diminish the image. You can merge several images into a single image. It also consists of various keys to rotate, crop, and enlarge the image. Today, several brands of ‘editing software’ are available in the market and they consist of many advanced features. Using this software, you can even blur an image and do ‘Jump cut’ also. You can even merge videos, split the video, and also cut the video.You can press the ‘clip joiner’ button and add several video formats to the program. In this way, you can merge several videos with different formats and create a single file. By pressing the ‘video clip cutter’ button, you can trim the image if the image is too large. The ‘clip splitter’ button is used for splitting the video and for creating a separate folder for each video. You can split the image instantly by using the ‘right click’ key.Using this software, you can perform several other functions. You can install this software in any device. You can edit the pictures that are stored into your personal system, laptops or even mobile devices. It consists of many default videos. You can add special effects to your videos. You can convert any 2D film into a 3D film and vice-versa. The software consists of overlay text and the user can type this text, when he is writing a caption. He can set time and add special effects to the film, just by clicking to the right side of the key. Besides, he can adjust the speed of the video also.This video editor consists of various buttons for optimizing. You can press the ‘fine-tuning’ button to change the color of the film. You can press the ‘reverse’ button to view the previous video clip. You can add images or pictures in any sequence. You can even import video files from other video resources.Before purchasing ‘editing software’ he should consider certain points. The user must easily understand the functions of ‘editing software’. Besides, the software should consist of zoom-in and zoom-out features; so that he can clearly view the videos and he can properly edit different tracks such as pictures, text, audio files and videos. Hence, it should comprise of timeline panel also. Then, he can edit the image at his own pace. He should view the features of the software before purchasing it.

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Zoom in the Fast Track of E-Financial Business by Choosing the Right Finance Website Templates

We love to have a solid finance back up at the sometimes it turns a headache to manage those finance affairs. I thank people who come forward to help us with online finance management solutions! Are you one of such helpful men? If so, my article is going to tell you how choosing one of the best finance website templates to give your financial business a boom!
There are two major factors when you want to develop a website for your online finance business. One is choosing a template shop and then finding one of the best finance web templates from the templates available in a template shop. There are some matters which help to find a good template shop and select one of the best finance website templates. I am here pointing you some features of finance web templates and how to know a template shop as best template shop.
A cool design in color application is must for finance website templates. Money matters are serious affairs so simple yet elegant color increases soothing effect in the visitors’ mind.
The first sight falls on the header of a site so it has to be attractive. The header portion of the finance website templates needs to keep provision for showing off the purpose of the site. It is like grabbing the opportunity at first sight.
A visitor will come to get your services. In the finance web templates the focus will have to be always on the services. So the service portion has to get maximized notice.
It is found that visitors want some live news. In the finance web templates there should be always a panel about keeping live report about finance markets. It will help to compare and understand your finance solutions against present market.
Anytime or every time a visitor lands on a site, wants to know what is special! Finance website templates need to keep a space to show the special finance services from the service providers.
With the space for other related and valuable finance content keep a block for finance success stories. In the finance web templates the place for successful finance related stories increases the chances for investment.
People like to keep them updated. So a direct like for accepting newsletter services has some importance. In the finance website templates there may be a place for subscribing newsletters. This part will let the service provider chance to remain in touch with the visitors who subscribe to the service.
Last but not the least is quick solution and quick support panel. In the finance web templates there has to be a panel for quick contact as it lets visitors chance to get finance solution fast. People are coming to get solution let them find support fast.
In the above points I have tried to show you what should be the standard features in finance website templates or the finance web templates. Other features like programming support to open source and hard core development, SEO friendliness, affordability are the primary factors for finance web templates. Now to find all these qualities in finance website templates you have to find out a template shop. But you have to search a template shop that emphasizes on all the above qualities in finance web templates. And of course you should look for a template shop that cares to provide affordable templates.

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Looking Up Work From Home Opportunities for Online Business Travel

There are so many people nowadays who count a lot on the Internet for different purposes. Some use the Web to communicate with their friends, relatives, and co-workers. Others go online to be updated on the latest happenings around them or to research about particular fields of interest. But there are also those who aim to be able to find from the Internet the best work from home opportunities for online business travel.Online jobs and businesses are indeed very popular at present. Many people scour the Web to find for themselves earning opportunities without having to leave their homes. This is brought by the idea of convenience and a definitely wider range of chances to earn and be successful. If you are also looking for the best opportunity that you can get hold of, you probably will do well with searching for online business franchise opportunities. They are easy to find, own, and operate.Here are some of the common methods of searching online business franchise opportunities:1. Check out networking sites designed mainly for online jobs and businesses. Due to the esteemed system of franchising in the online business industry, a lot of ventures have focused on keeping tabs on the franchises that are available for purchase. They set up websites with listings of the franchises that people can buy. These listings are usually arranged per field or industry so people can immediately find what they are looking for. If you are new to searching for online business franchises, visiting such websites is advisable because they also showcase the details of the ventures, which will help you in deciding if you will buy it or not. You can find these websites all over the Web actually, so you need not be worried about how much time it will take you.2. Consider referrals from social networking sites. Social networking sites are not just for referring a friend to another acquaintance. They are also more than just sharing gossips and anecdotes. They can very well enable you to find franchising opportunities because franchisors are known to advertise their businesses through social media.Looking for online business franchise opportunities through social networking sites is really beneficial. For one, the franchising company may have their own Facebook page or Twitter account, which will make communicating with them easier. Another, you will be able to have preliminary assessment on how the company is received by the online industry. Often, you can just look at the quantity and quality of comments, likes, and followers in the company’s social networking account. Then, you will be able to know if the public’s general response is positive or not. This will also help when you determine if a business has good reputation or otherwise.3. Find trusted results from search engines. Well, search engines seem to have the all-powerful nature of yielding the best kind of results for any type of query. Thus, when you really have no idea on the methods to search for online franchises, you can just go to Google and look them up. Then, Google will give you the list of websites you can check out or even the actual company names for work from home opportunities for online business travel.Using search engines, especially Google, really helps because they can rank the websites based on relevance and usefulness. This means that if you get results from Google, you can easily check which of the sites are good to visit. The higher the rank is, the better the site. This will not only cut your search shorter than expected, you will also have more peace of mind knowing that the sites you will be visiting are already reviewed by Web experts and are deemed as trusted in sharing information.At present, there is no denying that the power of the Internet has indeed surpassed everybody’s expectations. Now, you can even find work from home opportunities for online business travel with only an Internet connection. But you must always remember that the Web also has its limits and security should never be taken for granted. Therefore, even with the help of the different methods for searching online business franchises, you still should be able to do your own investigation and evaluation if the venture you are trying to buy is of good quality.

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Learn How to Attain a Top Quality Health Care Education With an Online Health Care Degree

There are a wide array of online health care degree programs available to the student these days. Health care facility or nursing home administration, various nursing degrees, as well as physician assistance, Nurse practitioner, even nurses aid, pharmacy technician, or health educator degrees are available.For those who wish to pursue an education in health care of any variety you can typically find an online health care degree program that will suit your requirements for distance learning. Colleges with very prestigious names these days are offering online learning experiences in a wide variety of health disciplines to the student.Advantages of Studying from HomeIn many cases, and particularly when you are already in the workforce, traditional classrooms are harder to attend. When there are additional obligations such as home and family, very often the adult student has no alternative for career advancement or added education since finding time for the classes isn’t always easy to accomplish.Getting an online health care degree of any kind can advance your career.The RN to BSN online health care degree for example offers advanced education and training to the technical RN in order to better prepare her for a position in public health nursing, in corporate nursing, or even as an assistant or director of Nursing in a health care facility. The addition of education and a more advanced degree opens new doors that would not have been possible for the RN just a few years ago due to time constraints.Conformity of StandardsThe level of education is typically no different than that which would be given in a classroom situation. Your materials and the areas in which you are tested are similar and the laws of your state determine the content and skills that you must master. The disciplines that each student must learn are determined by your universities accrediting body as well as the prerequisites of the state in which you will practice.While some students have concerns about the kinds of materials they will study and the methods which are used to present the lectures and other materials, there are some wide choices out there in the online university world. Choose the kind of lecture and other materials that you are most comfortable with and from which you take away the greatest amount of knowledge.Online studies differ widely, depending on where you attend your online health care degree programs Some will offer lectures in downloadable media format, while others will give text only lectures. Select your degree program from those which offer you the best program for your purposes. Make sure that your online health care degree comes from an accredited university and that you are eligible to take your appropriate state board exams.

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Top 3 Business Ideas to Start Business Online – In 24 Hours or Less

Many people are taking the mind shift and beginning to start business online. Instead of starting a brick and mortar business offline, the internet has suddenly become a more popular place to start a business.Presently more people have became aware to the true benefits of utilizing the internet in order to sustain financial freedom. The internet has also won the trust of many consumers.The only confusing part that most people run into when wanting to start their own online business is What to do, How to do it and Where to get started. Hopefully, I can help save you from the hassle and frustration. The 3 business ideas are the quickest ways for ANYONE to start business online with next to no investment and can get started in less than 24 hours. Let’s get started!Top 3 Business Ideas to Start Business Online- In 24 Hours or LessBusiness Idea #1. Resell Rights
Resell Rights are products and services that are already created, in which you pay for the right to market them. The benefit is that you do not have to create anything since you get ALREADY MADE websites with PROVEN sales letters that convert.
The best part of all is… you get to keep 100% of the Commissions.
One of the drawbacks is that you can’t say that you are the creator of these products. You must give credit to where credit is due and the creator of the product maintains full rights.All you are able to do is keep all the profits for each sale. A fair trade wouldn’t you say?Business Idea #2. Affiliate ProgramsOne of the easiest way to get started online is with Affiliate Programs. They are businesses already up and running in which the business owner set up a way for affiliates(people who market their products) to sign up for and promote their product or services, and make a commission for each sale (which is usually as low as 10% and on the high-end 75%).A great benefit with Affiliate marketing is that you do not have to worry about coming out your pockets. Plus you don’t have to worry about managing refunds or any customer service.Your only focus is generating the traffic to your affiliate link and collecting your commission, which can be generated in numerous of ways.
Posting Ads
Article Marketing
Video Marketing
BloggingHere is one of the top Affiliate Directories to give you a start:
Click Bank – has thousands of items which you are able to make a commission off of.Business Idea #3. Start a Blog
Many people do not realize how much money that could be made by starting a Blog this is also an easy way to start business online. Instead of building a blog from scratch get your blog from here, it will be already set up and ranked, all you have to do is begin blogging.
In fact you are able to build any business that you choose by following 3 simple steps. The concept is rather simple:1. Blog Daily
2. Tell Others (Marketing strategies)
3. Get Money Sounds simple?It’s because, It truly is.Thousands of people are making money everyday by following that exact concept.Well there you have it, 3 Quick Ways To Start Online Business In Less Than 24 Hours.
I put this together for you in order to save you time and target your search much better, where as if you were to begin to search on your own you will get a million and one affiliate programs as a results, leaving you frustrated.Okay. the hard work is done for you.It’s time to take ACTION. Now, the only thing is left for you is to decide to start business online, then Plan, Follow it Through and See Profits.

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Benefits of Personal Loans are Dependant on Personal Decision-Making Abilities

Personal loans, to be very frank, have no benefits of their own. It is how one proceeds on personal loans and how decisions related to them are taken that has bearing on the fate of the personal loan. Accordingly, borrowers are not party to any benefit by the mere fact that they have taken up a personal loan.Since the entire populace cannot be expected to be as logically sound and good in decision-making, the benefits accrued to each borrower may not be the same. Mr. Johnson, for instance, would complain of the increasingly high costs of personal loans. Mr. Smith, on the other hand, finds the same loan from the same lender cheaper because of the correct decisions that he made on the loan.Personal loan decisions thus hold a prominent place in the scheme of things. The list of Benefits of personal loan is really promising. In the following section we will learn about the various benefits of personal loans and the decisions associated with them.Low costIndividual borrowers, while choosing a particular finance method, emphasize on the cost of the loan. You might have heard of borrowers who had to pay huge sums as interest on loans. Nowadays, there are no such borrowers to be found. Borrowers today come with sufficient groundwork on the rate of interest prevailing in the loan market. Lenders who want to sell their personal loans have to be reasonable in fixing the rate of interest or APR. Personal loans are cheaper provided the personal loan sports the lowest available rate of interest. Since personal loans cater to individual requirements, they ought to be cheaper than the other loans.For getting this benefit, individuals will have to decide whether or not they are prepared to offer collateral. Collateral has the effect of reducing the risk involved in personal loans. Classification on the basis of collateral can be made in personal loans. A secured personal loan for instance will be cheaper than an unsecured personal loan. While collateral lessens interest rate, the loan provider gets a direct charge on the collateral. This may be repossessed if loan is not repaid in full.Varied usesThe uses of the personal loan are varied. Since individuals have the key to the loan, there will be no end to the number of uses invented by the individuals. Debt consolidation, home improvement, car purchase and holidaying are some of the most popular uses that the personal loan proceeds will be used in. There is no restriction from the loan provider on the usage of the loan proceeds.Borrowers will have to decide beforehand if the use is prominent enough to be satisfied through a personal loan. If the task on hand can be safely postponed to a later date or sufficed through any other source of finance, then an extra obligation in the form of personal loans will be deferred.Source of financeFor certain groups of people personal loans are a source of finance. Individuals who do not have a high income or who do not have much income left after paying off the expenses will find personal loans very handy. Personal loans for some people are meant to save their own resources for use in other more productive purposes. Since personal loans need to be repaid in small monthly installments, it will be much more convenient to pay immediate expenses through personal loans than through ones personal resources. The decision with regards to the benefit will be on whether or not the use justifies the personal loan.Easy availabilityPersonal loans are also preferred for their easy availability. The number of loan providers dealing in personal loans has increased phenomenally over the past few decades. Almost every borrower, with whatever financial circumstances can hope to get personal loans according to their desires.Lender decision, which constitutes one of the most important decisions, still needs to be made. A lender out of the several has to be chosen for the personal loan. The lender chosen must be ready to incorporate the desired features in the personal loan. Lender must be reputable and have linkages with several other loan providers. Loan provider must take the responsibility to provide good quality deals. The decision regarding lender is important because almost every benefit will have to be routed through the lender.The discussion on the benefits and important decisions will come as an eye-opener for borrowers who think that they can relax once the personal loan is taken. The personal loan would be as it is moulded by the borrower. Lack of knowledge on the part of the borrower is not valid excuse. Since the repercussions of a mismanaged personal loan will have to borne singly by the borrower, it will be better to prevent them through advice by knowledgeable experts.

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The Anatomy of a Bad Credit Auto Loan Part 1

When shopping for an auto loan you should know what the banks are looking for in every consumer loan that they approve. If you have some sort of idea of what the banks are looking for then you will have a lot higher chance of getting approved regardless of whether your credit is bad or average.So here are the terms you will need to know about while shopping for the new or used car of your dreams:o Fico Scoreo Debt to Income =DTIo Payment to Income=PTIo Loan to Value= LTVo Down Paymento Job time/Job Stabilityo Number of Recent Inquireso Type of Bankruptcyo Time since Bankruptcyo Time since Auto loan repossessiono Time on Credit bureauFico Score: is a score that the credit bureau assigns to your credit based on an algorithm that takes into consideration a number of things on your credit like: time on credit bureau, number accounts current, number accounts passed due, number of accounts that were passed due, number inquires, number of inquires in the last six months, percentage of revolving available unsecured credit, bankruptcy’s, auto repossessions, foreclosures, collections, or any overall bad credit. There is no set way to predict what your credit score is going to be but there are a few things you can due to increase your credit score. The first thing to due when trying to get a better credit score is to pay your bills. I know it’s a novel idea paying your bills might help your credit but it true. Secondly if you have credit available on your credit cards keep it that way. The main thing that the credit bureaus take into consideration when it comes to your credit cards other then them being current is how much of your credit card credit that you have available on your credit cards. It is a good idea to keep at least half of you total available credit available. It is a good idea to check your credit before you head out to the dealers or apply online. If your score is below 600 expect to fall in to some of the sub prime auto loan programs which means you will probably not qualify for the best of interest rates. If you score is below 520 then you are going to have trouble getting approved through the normal channels at auto dealership, normal bank or website that you can apply for online. If your score is around 600 or even below 520 then your best bet is to apply for auto loan through a website that puts you in touch with the right dealers that use the correct lenders for sub prime credit. One website that specializes in helping consumers with bad credit is to Income: is a calculation of how much debt that you have going out each month in relation to how much gross income coming in each month. This means if you have 1000 dollars in bills going out each month and 2000 thousand dollars coming in you have a 50% debt to income ratio. The ideal debt to income ratio is below 40% for most banks that finance credit scores below 600. If your score is over 600 then you might be able to get away with a 50% percent debt to income ratio.Payment to Income: is the amount of payment that you will qualify for based on your income. The ideal payment to income is 15% of your income. If your score is below 600 most sub prime auto loan lenders will not approve you for a loan if you are applying for an auto loan with a payment in excess of 15%. On occasion there are banks that will approve you for auto loans with a 20% payment to income. The question that you need to ask yourself is whether or not you think to can tolerate that high of a payment. In most cases you will feel stretched on payment if you apply for an auto loan with a payment to income higher than 15% and it is not recommended.Loan to Value: Loan to Value or LTV means the amount of loan that you are applying for in relation to the wholesale or invoice value of the vehicle that you are applying for. The way you figure this out is you need to do some research on the vehicle before you hit the dealerships lot. You can check a few sources online like for used vehicle values or for new vehicle invoices. Once you know what value of the vehicle is then can determine a few things, how much money down you will need or how much negotiating you will have to do. Most auto lenders that deal with bad credit will not want to lend on an auto loan with a LTV higher then 140%. If your score is less that 600 you LTV really needs to be less than 125% that means some good down payment or really good deal on the car that you buying.Down Payment: There is no magic name for this one you have got to pay to play. In most case with a score less than 600 you are going to need at least 10% percent down payment with a minimum down of 1000 dollars. The more money that you put down the better chance of getting approved you will have.This is just the tip of the ice berg when it comes to getting approved for an auto loan when you have bad credit. We still need to cover:o Job time/Job Stabilityo Number of Recent Inquireso Type of Bankruptcyo Time since Bankruptcyo Time since Auto loan repossessiono Time on Credit bureau

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B2B Content Marketing – It Takes A Village

This year Content Marketing Institute and MarketingProfs published their 7th B2B Content Marketing Benchmarks, Budgets and Trends – North America study. While there are many studies that are published every year, this is one that I truly analyze and review as it is full of insights and shows a very clear picture of where B2B marketers are on their path to maturity.The study was a bit different this year with some new questions and sections, but overall, comparing this year to previous studies provides insight into how B2B marketing organizations are succeeding and in many cases, continuing to be challenged with the discipline of content marketing.It Takes a Village-It was surprising to me to see that 55% of organizations have small teams (some only one person) that are responsible for serving the entire organization with content. Less than 40% of those surveyed said they have a dedicated organization and/or people throughout the organization.Good content that engages buyers and aligns to the buyers purchase process is not easy to create. It takes time to understand your buyer, their pain points and challenges and their buyers journey. According to CEB, in a typical B2B buying cycle there are on average 6.8 people involved in the buyers committee all of whom want specific content that is relevant to their role.With this being the case, how is it expected that only a handful or only one person will be able to create compelling content? In order for content to be done properly and produce value, there must be a team dedicated to it.Measurement Must Be a Priority-When asked, “Is it clear what an effective or successful content marketing program looks like?” only 41% responded yes. The other with 59% responded with an unsure or a no. While this may be while only 28% are mature or sophisticated, the need for measurement has never been more apparent.According to the study the following are true:

29% of a B2B marketing budget is spent on content marketing

39% of organizations will increase their content marketing spend

45% will spend the same amount next year as they did this year

That is quite an investment to make without an understanding of the results. While producing relevant and engaging content is crucial, it is just as, if not more important to know the impact these investments are making on an organization.The Metrics Do Not Align to Goals-Respondents to the study listed lead generation as the number one goal for their marketing efforts. Yet when asked “Which metrics does your organization use to determine how well its content marketing is producing results?” only 57% stated they were measuring sales lead quality.If the goal of content is to generate demand, simply measuring web traffic (78% do as the leading metric) will not give any indication on success or failure. If B2B marketers are going to improve on measuring value, they must measure that which aligns to their goals.

How would you characterize the success of your organizations current overall content marketing approach? 22% stating very or extremely successful and 53% stating moderately successful (I am not sure the goal of organizations is to be marginal)

How does the success of your organizations current overall content marketing approach compare with one year ago? 62% saying either somewhat more or much more successful

There is Improvement, But Still a Long Way To GoWhile 72% of organizations reported more effectiveness with their content (with web visits are the leading metric this is questionable), the telling statistics that tell the true story of how organizations are faring with content marketing were the following:

Only 37% of B2B organizations have a documented content strategy (sorry but if you say you have one but it is documented, YOU DO NOT HAVE A STRATEGY!!)

Only 22% say their organizations approach to content marketing is very or extremely successful

Only 28% of respondents stated their organizations are either sophisticated or mature with content marketing

Only 34% state their organizations are extremely or very effective at meeting their content marketing goals

With all of the attention given, money invested and time spent on content, one would think we would be much further along. What is more perplexing with these low numbers is that 63% of respondents stated that their organizations were either extremely or very committed to content marketing.I believe it is time (I have said this many times before) for marketing leaders to truly take a look at this commitment to content and rather than invest in more content production, invest in understanding buyers at a deeper level so that their content can be better informed. Simultaneously, invest in better enabling and equipping content marketers with the needed skills so they can perform their roles at the highest levels.Content marketing is not going anywhere anytime soon and is necessary to engage, nurture and convert buyers and build customer relationships, but year over year the numbers either stay flat or decline indicating we have a problem. Hopefully 2017 (I said this about 2016) is the year marketing leaders take the time to address it.

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